One of the biggest challenges small business owners face when it comes to public relations is consistency.
Yet, consistently promoting your business is crucial to its success.
If you’re like most small business owners, you don’t have a marketing department or big team of people to write your newsletters, blog posts, social media updates and media pitches – you manage these yourself.
So unless you’re super organised when a big project comes in or deadlines start piling up, the first thing to fall by the wayside is promoting your own business.
In this video, I share a simple tip that you can implement today that will keep you on track with your PR and marketing throughout the year.
As always, I’d love to hear your feedback in the comments below. What are your biggest public relations challenges and how do you manage them?
Of course, if you have friends or colleagues who need help with their PR and marketing, please share this video with them.
Thanks for watching,
Emma Lawrence is a web savvy PR and communications expert who helps small businesses achieve big results using online PR, marketing and social media. Get your email love by signing up for free updates below: