by Emma Lawrence on April 18, 2012
Asking for testimonials or case studies from your happy customers is a sure-fire way to boost your social proof and reassure your prospects that they will receive a positive outcome from working with you.
But before you start asking for rave reviews, you need to make sure you’re asking the right questions. Ideally, your testimonials should be succinct, focus on the results gained from working with you, and be written in a way that pops off the page.
Here are some sample questions to help you get started:
1. What challenge did you face and how did our product/service solve it?
2. How much time/money has our product/service saved you?
3. How much has our product/service increased your sales by?
4. What impressed you most about our product/service?
5. What is the most important thing that people should know about our product/service?
6. Would you recommend us to your family, friends or colleagues? If so, why?
Once you have your testimonials, edit them if necessary (and send the final copy back to your customer for their final approval) and display them on your website and other marketing material.
You can also ask customers to post their testimonials directly to your Facebook page or LinkedIn profile.
So your task for the week ahead is to ask for 3-5 testimonials and get them live on your website. Also, find a way to incorporate asking for testimonials into your customer interactions so that you always get the most out of a job well done!
Emma Lawrence is a web savvy PR expert who helps small businesses achieve big results using online PR, marketing and social media. Get your email love by signing up for free updates below:
by Emma Lawrence on March 19, 2012
Yes, just when we all thought we had our Facebook business pages figured out, the social network changes the game once again!
On March 30, all Facebook pages will automatically roll over to the new Timeline format (you can preview your pages here). My advice is to be proactive and upgrade your page now.
Here are the top 5 things you need to know about Timeline for Facebook pages:
- Timeline pages feature a large cover photo 850 pixels by 315 pixels. This provides a great opportunity to show off your brand, but it does come with restrictions. You are not allowed to include contact information, Facebook features such as “Like” or “share”, price or discount details, or calls to action such as “Sign up now” in your cover photo.
- Default landing pages are a thing of the past. This will be frustrating news for all those businesses that have spent time and money designing custom landing pages. But you can still create custom tabs – these are now 760 pixels wide.
- Fans can now send you direct messages. You’ll be notified of any new messages on your new Admin panel that appears above your page.
- You can pin your most important or favourite posts to the top of your page. Simply hover over the post you want to pin and click on the pencil icon (you can also choose to hide or delete posts here too).
- You have the opportunity to change your page name (previously, if you had more than 100 fans this wasn’t possible). You can apply to have your Facebook page name changed here.
If you would like help creating your new Facebook page, contact me today.
Emma Lawrence is a web savvy PR expert who helps small businesses achieve big results using online PR, marketing and social media. Get your email love by signing up for free updates below:
