Social media is just as its name suggests – social.
Yet, some businesses find it difficult to communicate on Facebook in a social way.
That’s why I’ve put together a Beginner’s Guide to Facebook Etiquette to help you be more engaging on your Facebook page in the New Year.
The Beginner’s Guide to Facebook Etiquette
1. People like engaging with other people – not logos – so where possible, include a photo of yourself or your team in your profile picture.
2. Promote others more than you promote yourself by sharing links to their content.
3. If someone takes the time to comment on your page, don’t leave them hanging – post a prompt response so they know you’re listening.
4. Facebook is social, so promote yourself like you would at a party by encouraging a conversation and listening more than you talk.
5. With this in mind, remember that Facebook and alcohol don’t mix. What may seem witty and intelligent after you’ve had a few drinks probably isn’t, so resist the temptation to comment on Facebook while under the influence.
6. Don’t spam other people’s Facebook pages. If you leave a comment or share a link on someone else’s page, it needs to be relevant to their audience and add value.
7. If you want to connect with another business, support their Facebook page by ‘liking’ it using your personal Facebook profile. This will increase their number of likes (liking another page using your Facebook business page doesn’t count) and they might even like you back.
8. If you like someone else’s business page, don’t post on their page saying something along the lines of ‘I’ve liked you, please like me back’. This just looks desperate and lowers the credibility of both of your pages.
9. If you want to thank a business for a job well done, leave a comment on their Facebook page for all to see (as opposed to sending a private message).
10. It’s ok for your competition to follow you on Facebook and for you to follow the competition. That’s just the way it is.
11. Make sure your page settings allow other people’s comments to appear on your wall. Facebook is about social networking, so a wall that only displays comments from you is boring and kind of pointless.
12. Keep it clean people! You’re representing your business so always post polite comments. If someone posts something on your page that you don’t like, simply delete it.
Of course, there are sure to be other Facebook dos and don’ts – so please feel free to add them in the comments section below this post.
For more etiquette guidelines across all forms of social media, check out Chris Brogan’s article An Insider’s Guide to Social Media Etiquette.
Oh, and come and say hi on my Facebook page – I’d love to see you there!
Emma Lawrence is a web-savvy PR pro and award-winning journalist who teaches trailblazing small business owners how to talk their walk, tell remarkable stories, and attract the attention they deserve.
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