Social media has changed the way we publicise our businesses.
No longer do you have to rely on advertising or public relations agencies to get the word out – you can publish it yourself.
But this also means you have to adapt to a fast-paced, social approach to PR that cuts through the noise and captures your audience’s attention.
Think “out” with boring technical jargon and traditional press releases written for journalists’ eyes only, and “in” with entertaining and easy-to-absorb content that jump-starts a conversation about your brand.
Here are 5 ways you can make your PR more social:
- Create infographics. It’s long been said that “a picture tells a thousand words” and this has never been more true than on social media. Images are the most shared type of content on Facebook, so if you want to get your business in front of more eyeballs, try turning your expertise into an infographic that’s easy for people to share. Click here to see a good example of an infographic by Copyblogger.
- Tweet your pitch. Sometimes less really is more. Reporters are bombarded with countless pitches and press releases every day, so if you can condense your pitch to just 140 characters or less, they just might find the time to read it. Twitter forces you to get straight to the point and focus on grabbing attention in just a few words – and that can only be a good thing.
- Add video links. We live in a multimedia world and, unfortunately for those of us who love to write, plain old text just doesn’t cut it on its own anymore. Spice up your PR repertoire by creating YouTube videos and include the links in your online press releases. Video is great for demonstrating a product, injecting personality into your press release, and increasing engagement with your audience.
- Build a Pinterest Newsroom. Pinterest is the world’s fastest growing social network and the perfect place for you to showcase news about your business. Create a “news” board and start pinning the photos, infographics, and videos included in your pitches and press releases, as well as press clippings from media coverage already received. This will create a visual hub for all your updates and announcements.
- Add Facebook Milestones. When you make an announcement about your business, make it part of your business story on Facebook by adding a milestone. Examples of milestone-worthy events include new hires, awards, and the launch of a new product or service. Always include a photo to make your milestone stand out.
Emma Lawrence is a web-savvy PR pro and award-winning journalist who teaches trailblazing small business owners how to talk their walk, tell remarkable stories, and attract the attention they deserve.
Join my VIP email list to receive free updates